Advanced Skill Certificate in Google AdWords Mobile Advertising
-- viewing nowThe Advanced Skill Certificate in Google AdWords Mobile Advertising is a comprehensive course designed to equip learners with advanced skills in mobile advertising. This certification emphasizes the importance of mobile advertising in today's digital landscape, where mobile devices account for over half of all web traffic.
2,469+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Mobile Advertising Fundamentals • Understanding the mobile advertising landscape, Google AdWords interface, and campaign setup for mobile. • Mobile Ad Formats • Exploring various ad formats including text, image, video, and rich media ads tailored for mobile. • Mobile Ad Targeting • Diving into audience targeting options such as location, demographics, interests, and behaviors to optimize ad delivery. • Mobile Ad Bidding Strategies • Mastering auction-based bidding, cost-per-click (CPC), cost-per-thousand-impressions (CPM), and automated bidding strategies. • Mobile Ad Copywriting • Crafting compelling ad copy with strong calls-to-action, ad extensions, and mobile-specific ad text. • Mobile Ad Optimization • Analyzing campaign performance, implementing ad testing, and optimizing bids, ad copy, and targeting for maximum ROI. • Mobile Ad Attribution • Understanding the customer journey, multi-channel attribution, and cross-device tracking for a holistic view of ad performance. • Mobile Ad Analytics • Interpreting key performance indicators (KPIs), creating custom reports, and leveraging Google Analytics to measure success. • Mobile Ad Trends • Staying current on industry innovations, Google updates, and emerging ad technologies to maintain a competitive edge.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate